Whole Foods Expands Non-Alcoholic Selection With Two Roots

Two Roots Brewing Co., maker of non-alcoholic craft beer, has launched three of its core products into select Whole Foods Market stores. They include:

Enough Said Helles: A golden non-alcoholic lager-style “near beer,” made with Pilsner Malt and Hallertau Hops. It was a gold medal winner at the 2019 and 2021 Great American Beer Festival.

Straight Drank IPA: A hoppy, dank, resiny West Coast-style IPA, infused with the botanically derived terpenes. Bronze medal winner at the 2020 Great American Beer Festival. 

New West IPA: A West Coast meets New England IPA, light malts and oats well balanced with fruit-forward hop aroma and flavor. Gold Medal winner at the 2021 International Beer Cup in Japan.

"We are working diligently with our valued distribution partners to officially launch Two Roots into Whole Foods Market stores, a recognized leader in the grocery industry, and be readily available across the country to consumers," said Ron Goodson, president and CEO, Two Roots Brewing Co., in a statement. "Two Roots is thrilled to offer Whole Foods Market customers the most-awarded, ultra-premium non-alcoholic craft beer."  

Two Roots Brewing Co. has expanded its product availability across the country, making its portfolio available to millions of non-alcoholic beer and sober-curious beer fans, according to the company. This expansion has been made possible by the growing network of distribution partners the company has established across 24 states year to date. 

"During the pandemic, many were eager to optimize their wellness and joined the drysolation movement, accelerating the sober-curious mindset," said Maikel van de Mortel, chief marketing and revenue officer, Two Roots Brewing Co., in a statement. "Now with our products available on Whole Foods Market shelves, just in time for the holiday season and Dry January, our non-alc craft beers are accessible to wellness-conscious shoppers looking to enjoy delicious non-alcoholic craft beer without a hangover." 

Related: Consumers Take 'Mindful Approach' to Adult Beverages: Report; Datassential Experts Map Innovation to Culinary Trends.

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