With a golden, buttery crumb cake—made extra rich and tender with sour cream—topped with a swirl of bright fruit jam and a crisp, shortbread cookie-like crumb for crunchy contrast, this is a cake that’s as suitable for breakfast as it is for dessert (or even afternoon tea).
Sometimes simple cakes hit just as hard as any multi-tiered masterpiece. As is the case with this deceivingly simple crumb cake, with three layers of textural perfection: tender and buttery cake, sweet and sticky jam, and crunchy crumb topping. And did I mention it’s ready in under an hour from start to finish?

I always seem to have a few jars of homemade jam open and floating in the fridge at any given time. Such is the plight of the jam maker (as I’m sure anyone who makes homemade jam in any quantity likely has the same problem).
It’s why I have an entire category of recipes dedicated to Jams in Action: recipes that use jam as a component in one way or another.
That’s also why this cake—complete with its sticky swirl of sweet and fruity jam—is my ideal cake. One that’s buttery and rich but not overly sweet, with multiple textures to please the palette, and that also uses up some of those sad little orphan jams hidden away in the back corner of the fridge.

The recipe itself is quite similar to my grandma’s sour cream coffee cake (this version with apples being the first version I ever posted), with slightly tweaked proportions and an added shortbread-like crumb topping, plus a layer of fruit jam in between. I like to think of it as a choose-your-own-adventure cake, where the type of jam you use will make it taste completely different every time!
I’ve personally made it with plain raspberry jam, old-fashioned strawberry jam, as well as a blend of raspberry and guava jam from random leftover jars that I mixed together (this one was my favorite, the guava is so punchy I just love it). While I don’t have a recipe for raspberry guava jam, I do have a strawberry guava jam that I think would be absolutely lovely here!
While I’m not calling it coffee cake this time, it really is quite wonderful as a breakfast cake, especially when you take into account the fruity jam. But it’s also perfectly sweet and satisfying for an afternoon tea and even fancy enough to count as dessert (maybe dusted with powdered sugar and served with a scoop of ice cream, perhaps?)
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