Taking on Meat Eaters Worldwide

The plant-based meat market could be worth $140 billion in the next 10 years, according to investment bank Barclays, inspiring Impossible Burger—the well-known plant-based burger—to look East. Asia accounts for more than 46 percent of the world’s meat consumption, and while Impossible Burger established a following in Hong Kong 18 months after debuting, it wants a bigger piece of the meatless pie.

 

 

Photo Credit: Impossible Foods

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