Stoking the Cannabis Food Fire

Regulations continue to complicate the cannabis-infused food category, but in states where it’s legal, CBD-infused lattes and mocktails, as well as cannabis-infused burgers, are more common. CBD health products continue to launch, like Martha Stewart and Snoop Dogg’s new line of legal, medical-grade cannabis oil, Nature Relief, which promises relief from a variety of ailments and gives CBD products Martha’s stamp of approval.

As for food, 57 percent of those ages 21 to 34 are interested, while only 40 percent ages 35 to 54 and 27 percent ages 55 and older show a comfort level with it. Baked goods like brownies and cookies were the most popular cannabis-infused product among consumers of all ages, followed by candies/gummies, non-alcoholic beverages, and snacks, according to research by Culinary Visions.

So how to reach the lucrative older generations? Says Sharon Olson of Culinary Visions, “We found there were some aspects that would make products interesting to them, like the promise of some medical benefits, being able to speak to a knowledgeable sales representative, and clear labeling.” 



from Food Trends https://ift.tt/2MNPaOu

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