SFA Trendspotter Panel Eyes Hidden Veggies, Cassava Chips, Functional Beverages

Variations on plant-based foods and beverages with benefits are on trend at the Summer Fancy Food Show, according to the SFA’s Trendspotter Panel, a group of buyers, food writers, and market watchers who report daily on their trend selections from the show. Here are their latest picks:

Making Veggies Fun
Specialty food makers continue to develop “better-for-you” alternatives in snacks and treats, responding to consumers’ health and wellness desires. In addition to more veggie-based snacks on display, the panel saw vegetables hidden in traditional treats. For example, Peekaboo Organic Ice Cream offers Hidden Veggies, indulgent ice creams with vegetables in every bite. Flavors include Chocolate with Hidden Cauliflower, Strawberry with Hidden Carrot, and Cotton Candy with Hidden Beets. Caulipower has launched vegetable-based baking mixes. And veggie snack chips on offer include Peeled Snacks Peas Please Organic Crunchy Pea Snacks, and Growers Garden Broccoli Crisps.

Cassava Snacks
Tied to the continuing plant-based foods trend, cassava is emerging in snack foods. Examples include Jan's Cassava Chips, Indonesian company Nanduto Home Cooking’s Cassava Leaves Chips, Coco's Popped Cassava Chips, and Siete Cassava Chips and Cashew Queso. 

Functional Beverages
Refrigerated RTD functional beverages are up 20 percent in retail sales, according to the Specialty Food Association’s recently released State of the Specialty Food Industry research, produced in cooperation with Mintel. While driven in large part by kombucha, more categories are emerging. Exhibitors are offering functional vinegars like Vermont Village Organic Beauty Boost Functional Vinegar, a combination of raw and organic apple cider vinegar mixed with cherry juice and lime juice and spiked with collagen to replace diminishing levels as consumers age. Other functional beverages include probiotic teas and waters, including Suja Life Probiotic Waters that contain crushed fruit and a high probiotic unit count. 

More Trendspotter picks will be reported in tomorrow’s edition of Specialty Food News.



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