Future Fridays: Sophie Egan on the Conscious Eater

In this Future Fridays talk, Sophie Egan, contributor to The New York Times and author of “Devoured: How What We Eat Defines Who We Are,” looks at maker opportunity. Egan discusses two consumer trends she finds prevalent: a growing interest in functional foods, and an increase in personalized and build-your-own foods. In her What's the Big Idea? talk at SFA's Winter Fancy Food Show, Egan also introduces the concept of the “conscious eater,” someone who is interested in the larger impact of food on society. "I really think there's a huge market opportunity to co-opt this underlying desire for food to serve a function towards food as serving a greater function in the world," she says, "And with that, I think each of you can really think about ways to position your brands in a way that you not only meet the needs of the 'conscious eaters' but can also possibly breed more 'conscious eaters.'"

View Egan's full talk above as part of the SFA's Future Fridays series. 

from Food Trends http://bit.ly/2PtD2ka