Dutch Supermarket Launches Food Waste Line

A supermarket in the Netherlands has begun selling a line of products made from food waste, reports Reuters. The Jumbo store in Wageningen is seeing high sales of its soups and chutneys made from misshapen vegetables, beer from stale bread, cider from blemished apples, and soaps from discarded orange peels. The manager of the branch says first-week sales have surpassed expectations, doubling its current organic product sales.

The initiative is supported by a local university as part of a new national program, United Against Food Waste. Researchers from the university will monitor sales over the next six months to learn how best to expand the products. The program plans to expand to three more supermarkets in the next few months, according to the report. Full Story

Related: SFA Trendspotters' Top Trends for 2018; Future Friday: Bertha Jimenez on Resurrecting Food Waste.



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- March 30, 2018
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