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Domex Superfresh Growers has launched its popular Autumn Glory apple into the atmosphere on a homemade weather balloon, which traveled 75 miles, reaching an altitude of 116,000 feet, and temperatures of -77° F. This inventive marketing ploy was intended to get consumers excited about its exclusive variety, which sold out last year. Two cameras documented the trip.
from Food Trends https://ift.tt/2GBXeOS
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