Classic Strawberry Jam, 3 Ways (Old Fashioned, Regular Pectin, and Low-Sugar Pectin)

Homemade strawberry jam is perfect in its simplicity, bright and sweet and bursting with strawberry flavor, no matter if you water-bath process it for shelf stable storage, refrigerate or freeze it, or eat it straight out of the jar with a spoon.

This post is jam-packed (pun intended) with all the info you need to make your perfect strawberry jam, comparing the different types of pectins and the pros and cons of each with recipes, as well a recipe for a traditional, old-fashioned jam with no added pectin.

Welcome to my treatise on strawberry jam, my jamifesto if you will.

The fact I managed to write over 4,500 words (!!) about strawberry jam should tell you just how passionate I am on the subject (at this point I’ve accepted that my personality is just… jam. Case in point, this purse that I picked up last week that is just TOO perfect 😍😍😍… how did Kate know I spent the entire weekend before making batch after batch of strawberry jam??)

If you’ve been following me for any length of time, you know I’m not one to make “plain” anything. Plain chocolate cake? How about a red wine chocolate cake instead? Plain chocolate chip cookies? Stuff ’em with ganache.

And plain strawberry jam? The fact that I’ve got a dozen unique strawberry jam recipes with flavorful additions, interesting infusions and clever combinations like strawberry limoncello, strawberry hibiscus, and guava strawberry jam to name a few, and even more in my cookbook, should tell you something about my personal feelings on ‘plain’ or boring jam flavors.

So why am I here posting a recipe for plain ol’ strawberry jam?

Well, I figure it’d be a good opportunity to wax poetic about jam in general and just what you can expect from different styles of jam and brands of pectin. These lessons can be applied to any kind of jam, not just strawberry but other kinds of fruits as well.

(Psst! Don’t forget to scroll down to the bottom of this post to download these adorable printable jar labels, absolutely free!)

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Guava Strawberry Jam

Strawberry and guava come together in one fruit-packed preserve that’s bright, fruity, and vibrant, with a perfect amount of sugar and plenty of acid to make the flavors pop.

The unique pairing of strawberry and guava makes for a truly memorable jam, whether you can it in a water bath for shelf-stable storage, or store it in the fridge or freezer for short term satisfaction (or, you know, eat it by the spoonful straight out of the pot).

Multi-fruit jams are… well, my jam.

Single fruit jams are just so… boring. If you know me, you know I love unique flavor combinations, especially when it comes to my jam recipes. Whether it is the addition of an unexpected flavor, like hibiscus or vanilla bean, basil or even chocolate, a splash of something boozy like limoncello, bourbon or gin, or a hint of heat from habanero or jalapeño.

But more than anything I love mixing fruits and flavors into unexpected fruit combinations. Like mango and raspberry, peach and passionfruit, or blackberry and apple.

But listen, this strawberry and guava jam might just be my favorite fruity combination yet.

Pink guavas have a sweet, musky fragrance with tropical notes of papaya, melon, strawberry and ripe pear… and even a little bit of bubblegum if we’re being honest. Paired with the bright berry flavor of the strawberry the combination is almost candy-like, sweet and bright with the perfect amount of acidity to balance out the sweetness.

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